Brand management Principles and Practices (Record no. 5262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198069867 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 DUT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dutta Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management Principles and Practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 454 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | CHRIST COLLEGE LIBRARY FOR GRADUATES | CHRIST COLLEGE LIBRARY FOR GRADUATES | 19/10/2022 | 658.5 DUT | 8901 | 19/10/2022 | Books | ||||
| Non-fiction | CHRIST COLLEGE LIBRARY FOR GRADUATES | CHRIST COLLEGE LIBRARY FOR GRADUATES | 19/10/2022 | 658.5 DUT | P-538 | 19/10/2022 | Books |