Foundations of Advertising- Theory & Practice With Supplementation of Digital Advertising (Record no. 4966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00354nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352994076 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.105 CHU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla S A |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Advertising- Theory & Practice With Supplementation of Digital Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Himalaya |
| Year of publication | 2019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising & public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | CHRIST COLLEGE LIBRARY FOR GRADUATES | CHRIST COLLEGE LIBRARY FOR GRADUATES | 28/06/2022 | 860.00 | 659.105 CHU | P-0376 | 28/06/2022 | Books |