Strategic Brand Management (Record no. 2618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00337nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.0827 KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller Lane Kevin |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parameswaran M G |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 695 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | CHRIST COLLEGE LIBRARY FOR GRADUATES | CHRIST COLLEGE LIBRARY FOR GRADUATES | 04/04/2020 | 658.827 KEL | 0187 | 04/04/2020 | Books | |||||
| Non-fiction | CHRIST COLLEGE LIBRARY FOR GRADUATES | CHRIST COLLEGE LIBRARY FOR GRADUATES | 04/04/2020 | 658.827 KEL | 10985 | 04/04/2020 | Books | General Stacks | ||||
| Non-fiction | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | 04/04/2020 | 658.827 KEL | P-666 | 13/06/2023 | Books | |||||
| Non-fiction | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | 04/04/2020 | 658.827 KEL | P-0896 | 13/06/2023 | Books | 2 | ||||
| Non-fiction | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | CHRIST COLLEGE LIBRARY FOR POST GRADUATES | 04/04/2020 | 658.827 KEL | P-0850 | 13/06/2023 | Books | 2 |